Frontify Futures: an editorial platform that doubled share of voice in the brand-management category and made Frontify culturally relevant to a new wave of CMOs.
85 million views, 700,000 followers and a category-defining social presence for the AI video company, built before ChatGPT made AI a household word.
An independent global digital diagnostic that provided an evidence-based narrative roadmap to re-engineer Grimshaw's global platform, leading directly into strategic vendor selection and ongoing production oversight.
A digital relaunch that grew report sales 600% and delivered the strongest commercial performance in the foresight consultancy's 20-year history.
As Editor-in-Chief, Jotter's founder Tim Noakes led Dazed's pivot from print to digital-first, growing readership from 200k to 3 million and inventing the Dazed 100, a new talent list that has become the brand's most enduring and commercially profitable IP format.
Developing comprehensive editorial guidelines and content frameworks for the 4YFN marketing team, to help grow its reputation as the premier global hub for startup-corporate innovation at MWC Barcelona.
Embedding within the agency's innovation practice, Jack X, to evolve its digital capabilities, drive creative direction for major tech activations, and lead global AI training.
An AI photo experience built on Amazon Bedrock that turned corporate guests into fictional racing drivers. Enterprise AI made tangible, printable and shareable.
A strategic audit that moved It's Nice That from championing creativity to inspiring it, with the roadmap and formats to make the new mission operational.
Leading the editorial direction for a pioneering cross-agency research initiative exploring neurodiversity, helping the C-suite build a more inclusive, AI-assisted dating experience.
Expanding a global music streaming service's editorial remit to tackle socio-cultural issues, including a landmark broadcast that helped save a London nightclub.
Editing and producing 'Boys Don't Cry', a highly anticipated print magazine that coincided with the surprise release of Frank Ocean's Grammy-winning album 'Blonde'.
A comprehensive research report and creative strategy playbook designed to help a legendary UK label and its artists leverage generative tools for immersive fan experiences while proactively protecting their intellectual property.
Creating 'The Synth Hero Show', an evolving broadcast format that explored the formative influences of legendary electronic music artists.
Interviewing and publishing stories with creatives who have defined modern culture, demonstrating a gold standard of editorial execution.
Overhauling the marketing channels for a B-Corp shared workspace brand to highlight its commitment to sustainability, biodiversity, and community.
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